Navigating the Secondary Art Market: An Artist's Guide to Auctions & Resale
Beyond the primary experience of acquiring art directly from artists or their galleries lies the vast and dynamic secondary art market. This is where artworks re-enter the marketplace, changing hands between collectors, institutions, and dealers. As an artist myself, I find this part of the art world fascinating – it's like seeing pieces I know (or pieces by artists I admire) take on a second, third, or even tenth life. Navigating this world of art auctions and resale can be incredibly exciting, offering access to historical pieces and sought-after artists, but let me tell you, it requires knowledge, diligence, and a strategic approach. It's not always as glamorous as the movies make it look! This guide provides insights for collectors looking to explore this complex terrain, perhaps with a bit more realism and personal reflection than you might find elsewhere.
Primary vs. Secondary Art Market: What's the Difference?
Understanding this distinction is fundamental, and honestly, it's pretty straightforward once you see it:
- Primary Market: This is the first sale of a new artwork. Typically, you buy directly from the artist or the gallery that represents them. When you acquire pieces from contemporary artists, like those featured at the Zen Museum Store, you are participating in the primary market. This market directly supports living artists, which, as an artist, I can tell you is incredibly important! See more on how to buy art.
- Secondary Market: This involves the resale of artworks that have been previously owned. The artist does not typically profit directly from these sales (though Artist's Resale Right exists in some regions, which is a whole other interesting wrinkle). This market includes auctions, sales through dealers specializing in resale, and private sales.
A Note on Artist's Resale Right (ARR / droit de suite)
That point about artists not typically profiting directly from secondary market sales needs a little asterisk. In certain parts of the world, particularly the UK and countries within the European Economic Area (EEA), something called the Artist's Resale Right (ARR), or droit de suite, applies. It's a fascinating, and sometimes debated, concept designed to allow artists (and often their heirs, for a period after death) to receive a small percentage of the resale price when their work is sold on the secondary market by an art market professional (like an auction house or gallery). Think of it as a kind of royalty, a little nod to the creator long after the first sale. The calculation is usually based on a tiered percentage of the hammer price (the winning bid amount at auction, excluding the buyer's premium and taxes), often starting around 4% for lower values and decreasing for higher-priced works, sometimes with a cap. The responsibility for collecting and paying this royalty typically falls on the seller (the auction house or dealer facilitating the sale). It doesn't apply to private sales between individuals or sales below a certain threshold. It’s one of those details that seems small but can be significant, especially if you're buying or selling works by eligible artists in these regions. It’s always wise to check if ARR applies to a potential transaction – it's part of understanding the full picture.
Why Explore the Secondary Art Market?
Collectors engage with the secondary market for various reasons, and honestly, they're all pretty compelling:
- Access to History: You can find works by deceased artists or earlier pieces by established living artists. This is where you might find a piece from an artist's early period, long before they developed the style you see in galleries today, like maybe an early sketch from someone featured in our guide to modern artists. It's like digging through an artist's past, which I find endlessly fascinating. You get to see the evolution.
- Availability: Acquire specific artworks that are sold out or no longer available on the primary market. Sometimes, the piece you really want is already in someone else's collection, and the secondary market is your only hope.
- Collection Building: Fill specific gaps in a collection based on artist, period, or theme. Maybe you're building a collection around a specific movement, like Impressionism, and the perfect piece pops up at auction.
- Potential Investment: While risky, some collectors purchase on the secondary market with investment goals. It's true, art can appreciate, but as an artist, I always hope people buy primarily because they love the work, not just because they think it will make them money. The emotional connection, for me, is the real value. Learn more: Art as an Investment: Risks vs. Rewards.
- Discovery: Uncover artists or movements that may not be currently represented by primary market galleries. You might stumble upon fantastic underrated artists this way, artists whose market is just starting to develop on the secondary side. It's like being a treasure hunter!
Understanding Different Market Segments
It helps to realize the secondary market isn't one monolithic beast. It behaves differently depending on the segment you're interested in. What flies in contemporary might be totally different for Old Masters. And crucially, the artist's reputation – whether they are living or deceased, how established their secondary market is – plays a huge role in the dynamics and risks within each segment.
- Old Masters (Roughly pre-1800): Think Rembrandt, Rubens, Vermeer. Here, provenance (the documented history of ownership) and authenticity (is it the real deal?) are paramount (and often complex!). Condition is critical, as these works are centuries old. The market is established but can be less susceptible to short-term trends. Research involves deep dives into art history and scholarly catalogues. The artist's reputation here is, of course, legendary and fixed.
- Impressionist & Modern (Roughly 1860s-1970s): Icons like Monet, Picasso, Matisse. This segment sees major auction results and significant collector interest. Authenticity is still key, often verified by artist foundations or catalogues raisonnés. The market for these deceased masters is generally stable but can still see fluctuations based on rarity and quality. See our guide to Impressionism for context.
- Post-War & Contemporary (Roughly 1945-Present): From Rothko and Warhol to living artists like Damien Hirst or Christopher Wool. This is often the most dynamic and trend-driven segment. Prices can fluctuate significantly, sometimes based on something called market sentiment – the general feeling or buzz around an artist or movement at a given time. A major museum show or a few high-profile sales can suddenly shift sentiment and drive prices up, while a lack of interest or controversy can have the opposite effect. Living artists might still be producing, adding complexity to their market trajectory. Understanding the artist's overall market and recent trajectory is crucial here. Check out some top living artists.
- Prints & Multiples: Includes limited edition prints, photographs, and sculptures produced in editions. Often a more accessible entry point financially. Authenticity involves verifying edition numbers, signatures, and publisher information. Condition is vital, especially for works on paper. You can find great prints online, including some accessible options similar to those on our store. See our guide to buying art prints.
- Photography: A specialized market with its own considerations regarding print dates (vintage vs. later prints), editions, condition (fading, damage), and photographer reputation. The market for photography has matured significantly, but understanding the nuances of different printings is key.
Knowing the specific dynamics, key experts, and common issues within your chosen segment helps you navigate more effectively. It's like learning the specific rules of a different game for each era.
Key Players & Venues
The secondary market operates through several channels. It's not just one place, but a whole ecosystem, each with its own rhythm and personality.
Venue Type | Examples | Key Characteristics |
Auction Houses | International: Sotheby's, Christie's, Phillips. Regional/Specialist: Bonhams, Heritage Auctions, Doyle, Skinner, Dorotheum (Europe), houses focused on Asian art, Prints, etc. | Public sales, competitive bidding, set sale dates, varying levels of specialization. |
Dealers & Galleries | Specialists in resale (e.g., Old Masters, Contemporary), some primary galleries with secondary arms. | Private sales, negotiation often possible, curated inventory, relationship-based. |
Private Sales | Direct collector-to-collector deals, often brokered by advisors. | Highly discreet, can offer access to works not publicly available. |
Online Platforms | Aggregators/Marketplaces: Artsy, Artnet (resale sections). Auction Platforms: Specialized resale sites, auction house online portals. | Increased accessibility, requires extreme diligence, potential for broader reach. |
Beyond the Big Three: Regional and Specialist Auction Houses
It's easy to get fixated on the global giants – Sotheby's, Christie's, and Phillips. They handle the headline-grabbing sales, for sure, the ones you read about breaking records. But honestly, some of the most interesting finds and potentially better value can be hiding at regional or specialist auction houses. Think of names like Bonhams (strong internationally but with diverse categories), Heritage Auctions (huge in collectibles but also fine art), Doyle in New York, Skinner in Boston, or Dorotheum in Vienna. I've heard stories of incredible pieces turning up in unexpected places. Furthermore, many houses specialize. You might find houses focusing specifically on prints and multiples, photography, Asian art, African and Oceanic art, or specific periods. Digging into these can uncover gems overlooked by the broader market. Don't dismiss them! They often have deep expertise in their niche.
Online Platforms: Convenience and Caveats
The rise of online platforms like Artsy and Artnet (specifically their sections listing works available from galleries and auctions) has undeniably made the secondary market more accessible. You can browse works from dealers and auctions worldwide from your sofa – amazing, right? I mean, who doesn't love browsing art in their pajamas? However, this convenience comes with significant risks. Due diligence (the research and verification process) is exponentially more critical online. You're often relying solely on images and descriptions.
- Verifying Condition Remotely: Digital photos can hide flaws. Always request extensive, high-resolution images and detailed condition reports (a document detailing the physical state of the artwork, noting any damage, repairs, or restoration). Ask specific questions about any potential issues. Video calls might even be an option. Don't be shy about asking for more information; it's your right as a potential buyer.
- Seller Reputation: Vet the seller (gallery or auction house) listed on the platform rigorously. Look for established businesses with solid track records. Be wary of unknown or private sellers with limited history. A quick search can often reveal a lot.
- Platform Fees: Understand if the platform itself charges additional fees on top of the seller's price or auction house premium. These can add up!
- Logistics: Factor in potentially complex international shipping and insurance costs and procedures. Getting a large painting across borders is not like mailing a postcard.
Online platforms offer fantastic reach, but approach them with heightened caution. Our guide on buying art online safely has more tips.
Navigating Art Auctions: A Closer Look
Auctions can be fast-paced and complex. It's a bit like a high-stakes game, and it's easy to get swept up. Here's what you need to know:
- The Catalogue: Your essential guide. Study the lot descriptions, noting the artist, title, date, medium, dimensions, provenance (history of ownership), exhibition history, and literature references. Pay close attention to the estimate (the price range the auction house specialists believe the lot is likely to sell for). This is their educated guess, not a guarantee.
- Condition Reports: Request and carefully read the detailed condition report for any piece you're serious about. This goes beyond the catalogue description and notes flaws, damage, or restoration. Understanding potential issues is vital: Art Care 101. For instance, a tear in a canvas is different from foxing (brown spots) on paper, and a chip in a sculpture requires different repair than a crack in a painting. Always ask about the specific medium.
- Viewing: Attend the pre-auction viewing if possible. Seeing the work in person reveals details about scale, texture, color, and condition that photos cannot capture. It's also just... a different feeling, connecting with the art before the frenzy begins. I remember seeing a painting in person after only seeing it online – the texture was completely different, and it changed my whole perception of the piece.
- Bidding: Understand the different ways to bid:
- In-person: Register for a paddle. The classic movie scene experience! I've done this, and the energy in the room is palpable.
- Absentee Bid: Leave your maximum bid with the auction house beforehand. They bid incrementally on your behalf, up to your limit. It's a good option if you can't be there live.
- Telephone Bid: Arrange to bid live via phone with an auction house representative who relays bids from the room. Can be quite exciting, though maybe a little nerve-wracking.
- Online Bid: Bid in real-time via the auction house's online platform. Increasingly common and convenient.
- The Costs – Beyond the Bid: Winning the bid is just the start. Factor in:
- Hammer Price: The price at which the auctioneer's hammer falls. This is the number you hear announced.
- Buyer's Premium: A percentage added to the hammer price, payable by the buyer. This can be substantial (often 15-27% or more) and varies by auction house and price level. Always calculate this into your maximum bid. Seriously, don't forget this part, or you'll be in for a shock!
- Taxes (VAT, Sales Tax, Use Tax). Depends on location of sale and delivery.
- Shipping and insurance costs. Getting your new treasure home safely costs money.
- Potential framing or restoration costs. A piece might need a little TLC.
Auction Cost Component | Description | Paid By |
Hammer Price | The winning bid amount. | Buyer |
Buyer's Premium | Percentage fee added to Hammer Price. Crucial Addition! | Buyer |
Applicable Taxes | VAT, Sales Tax, etc. based on location. | Buyer |
Shipping/Insurance | Costs to get the artwork to you safely. | Buyer |
Artist's Resale Right (ARR) | Royalty paid to artist/estate (in applicable regions/sales). See above. | Buyer (often indirectly via seller/auction house) |
- Strategy: Set a firm maximum bid before the auction (including buyer's premium and potential taxes/shipping) and stick to it. It's so easy to get caught up in "auction fever" – I've felt that pull myself, the adrenaline rush making you want to go just one more bid. Having a clear limit helps avoid regrettable decisions. Walk away if it goes over your budget; there will be other pieces.
Understanding Auction Lingo: A Mini-Glossary
Walking into the auction world can feel like learning a new language. Here are a few key terms you'll constantly encounter:
- Lot: An individual item or group of items offered for sale as a single unit in an auction. Each lot gets a number in the catalogue.
- Estimate: The price range (e.g., $10,000 - $15,000) the auction house specialists believe the lot is likely to sell for. This is not a guarantee, just an educated guess based on previous results and market conditions. Sometimes works sell far above or below the estimate – that's the market sentiment at play!
- Reserve Price: This is a confidential minimum price agreed upon between the seller (consignor) and the auction house. If bidding does not reach the reserve price, the lot will not be sold. This protects the seller from letting the work go too cheaply. You won't know the exact reserve, but it's typically at or below the low estimate.
- Passed Lot / Bought In: If a lot fails to reach its reserve price, the auctioneer will announce it as "passed" or "bought in." It remains unsold. It happens more often than you might think.
- Consignment: The act of entrusting an artwork to an auction house or dealer to sell on your behalf. The owner is the consignor.
- Appraisal: A formal valuation of an artwork's fair market value or replacement value, often done for insurance, estate planning, or donation purposes. While related to market value, an appraisal value isn't necessarily what a piece will achieve at auction.
Understanding these terms is crucial for navigating catalogues, understanding results, and making informed decisions. You might find more terms in our art jargon glossary.
Different Strokes: Types of Auctions
Not all auctions are created equal. They vary in prestige, focus, and value level:
- Evening Sales: These are the glitzy, high-profile events typically held in the evening, featuring the most important and valuable works (often Impressionist, Modern, Post-War & Contemporary). They attract major collectors and generate headlines. Think black tie and champagne – definitely a different vibe than a daytime sale.
- Day Sales: Held during daytime hours, these auctions usually offer works at more moderate price points within the same categories as the Evening Sales, or feature specific categories like Prints & Multiples. They can be a great place for newer collectors or those seeking less astronomically priced works by established names. This is often where I'd look if I were buying.
- Themed Auctions: Auctions focused on specific categories, like Latin American Art, Photographs, Old Masters, Design, or even Wine and Watches. These attract specialist collectors.
- Online-Only Auctions: Conducted entirely online, often featuring lower-value items or specific categories. Bidding happens over a set period (days or weeks) rather than a live event. These have exploded in popularity, making the market more accessible than ever. Our guide to online auctions covers these in more detail.
Knowing the type of auction helps you understand the likely value range and focus of the works being offered.
Resale Through Dealers & Galleries
Buying from secondary market dealers offers a different, often calmer, experience compared to the auction frenzy. It's less of a public spectacle and more of a private negotiation.
- Process: Prices are often fixed or negotiable, offering more time for consideration compared to the fast pace of auctions. You can discuss the work in depth, ask questions, and really get a feel for it. It's a more personal interaction.
- Benefits: Dealers often have deep expertise, provide curated selections, and may offer more personalized service and advice. Transactions are typically private. They build relationships with collectors over time, which can lead to access to pieces before they hit the wider market.
- Considerations: Building a relationship with reputable dealers is important. Pricing may be less transparent than public auction results, though you can still research comparable sales. Trust is key here.
The Spectrum of Secondary Market Dealers
The term "dealer" covers a wide range. You might encounter:
- Galleries with Secondary Market Arms: Many prominent primary market galleries also handle resales, often focusing on artists they represent or have historically shown. Gagosian or David Zwirner are examples. They leverage their existing client base.
- Specialist Dealers: Dealers focusing on specific periods or movements (e.g., Old Masters specialists, Impressionist & Modern experts, Contemporary resale specialists). They possess deep knowledge within their niche – they live and breathe that specific area of art history.
- Private Dealers: These dealers may not operate a public gallery space but work discreetly with a network of collectors, often from a home office or by appointment. They rely heavily on reputation and relationships. It's a very word-of-mouth world.
- Print/Multiples Dealers: Focus specifically on limited edition prints, photographs, and sculptures. They understand the nuances of editioning, condition, and printing techniques. This is a specialized area that requires specific knowledge.
- Art Consultants/Advisors (see below): While not dealers in the traditional sense (they don't typically hold inventory), they facilitate secondary market transactions.
Finding the right type of dealer who specializes in the art you love can be incredibly rewarding. It's about finding someone whose expertise aligns with your interests.
The Role of Art Advisors and Consultants
Navigating the secondary market, especially at higher levels or for private sales, can feel overwhelming. It's a maze, and sometimes you just need a guide. This is where art advisors or consultants come in. Think of them as your expert guide and advocate. I sometimes wonder if having one earlier in my collecting journey might have saved me some headaches! They can offer a level of market insight and access that's hard to gain on your own.
Their functions can include:
- Defining Collection Strategy: Helping you clarify your goals and identify artists or works that fit. They can help you figure out why you're collecting and what you're looking for.
- Sourcing Artworks: Using their network to find specific pieces, including those offered privately and not publicly available. They have connections you probably don't.
- Due Diligence: Assisting with research on authenticity, provenance, condition, and market value. They can be your research team.
- Negotiation: Acting on your behalf in private sales or advising on auction bidding strategy. They can bid anonymously for you at auction, which can be helpful if you want to keep your identity private.
- Logistics: Coordinating shipping, insurance, framing, and installation. They handle the practical stuff.
Advisors typically work on a retainer, hourly fee, or commission basis (sometimes a percentage of the purchase price, which requires transparency to avoid conflicts of interest). A good advisor has deep market knowledge, ethical practices, and understands your taste and budget. They can be invaluable for serious collectors navigating the complexities, particularly of private sales and high-stakes auctions.
Crucial Due Diligence: Research Before You Buy!
Okay, if there's one section you absolutely must pay attention to, it's this one. Due diligence is non-negotiable on the secondary market. Seriously, don't skip this part. It's where costly mistakes happen, where you might accidentally buy a fake, a stolen piece, or something in terrible condition. Think of it as being a detective for your potential purchase. So, how do you do it?
- Authenticity: Is the work genuine? This is the big one. Look for documentation, expert opinions, inclusion in the artist's catalogue raisonné (the definitive, scholarly compilation of an artist's known works). Be wary of works with dubious attribution ("attributed to," "school of," "circle of") – these phrases are red flags that mean the experts aren't certain.
- Resources for Authentication: Where do you turn? It's not always easy to figure out.
- Catalogue Raisonné: The gold standard if one exists and is reputable. Check if the work is listed. If it's not, that's a major question mark.
- Artist Foundations: Many major artists have foundations that manage their estate and may offer authentication services or opinions (e.g., the Pollock-Krasner Foundation, the Warhol Foundation). Be aware, some foundations no longer authenticate due to liability concerns, which makes things trickier.
- Recognized Expert Committees: Scholarly committees dedicated to specific artists (like the Comité Picasso) may issue certificates or opinions. These are usually highly respected.
- Leading Scholars: Independent scholars who are recognized authorities on an artist may offer expertise. Their opinion carries weight.
- Forensic Analysis: Scientific methods (pigment analysis, canvas/paper dating, infrared reflectography) can sometimes help detect fakes or alterations, though this is often reserved for high-value works. It's like art CSI!
- Certificates of Authenticity (COAs): Be cautious! On the secondary market, a COA is only as good as the issuer. A COA from the artist, the artist's recognized foundation, or a leading expert holds weight. A COA from a previous unknown owner or gallery might mean very little. Always verify the issuer's credentials. Anyone can print a fancy piece of paper.
- Provenance: The documented history of ownership. A strong provenance enhances value and helps confirm authenticity. Gaps in provenance can be red flags. You want to know where the art has been.
- Common Provenance Issues & Red Flags: This is where things can get tricky, and you need to be vigilant.
- Large Gaps: Long periods where the artwork's location or ownership is unknown can be suspicious. Why the gap? Was it hidden, stolen, or is the history simply lost? You need to ask these questions.
- Vague Descriptions: Previous records describing the work ambiguously ("landscape," "portrait") make it hard to be certain it's the same work. Details matter.
- Lack of Documentation: Reliance purely on verbal histories ("My grandmother said...") is weak. Look for invoices, gallery labels, auction records, exhibition catalogues, letters. Paper trails are your friend.
- "Orphan Works": Works that appear seemingly out of nowhere with no prior history. These require extreme caution.
- Restitution Claims: Artworks looted during periods of conflict (especially the Nazi era) can be subject to claims by the original owners or their heirs. Checking databases like the Art Loss Register or ERR Database is crucial for certain types of art. A seller should warrant clear title.
- Condition: Assess the physical state meticulously. Are there repairs, tears, fading, warping? Obtain and understand the condition report. Factor potential restoration costs into your budget. Requesting extra photos or even a video can help if you can't view it in person. See our art care guide. The type of medium matters here – concerns for a painting on canvas (cracking, paint loss) are different from those for a work on paper (foxing, tears, acidity) or a sculpture (breakage, surface damage). Always ask for specifics related to the material.
- Market Research: Understand the value. Research the artist's recent auction results for comparable works (size, medium, period, condition). Check databases like Artnet or Artsy. See our guide: Researching Artists and Art Pricing.
- Using Auction Databases Effectively: Resources like the Artnet Price Database, AskArt, or others are invaluable, but use them wisely. They are tools, not magic eight balls.
- Compare Apples to Apples: Look for sales of works truly comparable in size, medium, date, subject matter, and, crucially, condition and provenance. A small drawing won't price like a major oil painting. Be realistic.
- Look at Trends: Don't rely on a single result. Look at the pattern over time. Is the artist's market rising, falling, or stable? This gives you a sense of momentum.
- Consider "Bought In" Lots: Note works that failed to sell (were bought in). This provides information about price levels the market isn't currently supporting. It's just as important to know what didn't sell as what did.
- Factor in Premiums: Remember listed auction results are usually hammer prices. You need to add the buyer's premium to understand the actual cost to the buyer. This is a common oversight!
- Database Limitations: These databases primarily track public auction sales. Private sales and dealer prices are harder to track, making auction data only part of the picture. It's not the whole story.
- Title and Legal Issues: Beyond authenticity and provenance, ensure the seller has clear legal title to the artwork and can transfer it free of any liens (claims by creditors) or other encumbrances. Reputable sellers should provide a written warranty of title in the bill of sale. This is especially important in high-value transactions or where provenance might be complex. You don't want to buy something only to find out someone else legally owns it!
Tips for Success
So, how do you navigate all this and come out on top? Here are a few things I've learned, or wish I'd known sooner:
- Educate Yourself: Learn about the artists and periods that interest you. Visit museums and galleries (like ours in Den Bosch!). Read books and catalogues. The more you know, the better your eye becomes. Explore different art styles. It's like training your art-seeing muscles.
- Be Patient: Finding the right piece at the right price takes time. Don't rush into a purchase just because you feel pressure. The hunt is part of the fun! Sometimes the perfect piece appears when you least expect it.
- Network: Build relationships with auction specialists, dealers, and advisors. Attend viewings and openings. Conversations can lead to opportunities and valuable insights. People in the art world often love to share their knowledge.
- Verify Everything: Don't rely solely on verbal assurances. Get details like condition, provenance, and price components in writing. A handshake is nice, but documentation is better.
- Know ALL Costs: Budget comprehensively, including premiums, taxes, shipping, potential ARR, and any needed conservation or framing. Understand what determines artwork value beyond just the price tag.
Selling on the Secondary Market: The Consignment Process
If you're considering selling a work from your collection, you'll typically consign it to either an auction house or a secondary market dealer. This means you retain ownership while they act as your agent to sell it. It's not as simple as just dropping it off; there's a process involved, and managing your expectations is key.
- Initial Contact & Proposal: You'll approach an auction house (usually the relevant specialist department) or dealer with details and images of your artwork. If they're interested, they'll research the piece and propose terms for selling it.
- Valuation & Estimates: The house/dealer will provide an estimate (for auctions) or suggest a selling price (for dealers). Auction estimates are crucial – set too high, it might not sell; set too low, you might leave money on the table (though a low estimate can sometimes encourage bidding). Be realistic about the current market value, not just what you paid or what you hope to get.
- Consignment Agreement: This is the legally binding contract. Read it carefully! Key terms include:
- Seller's Commission: The percentage fee the auction house/dealer charges you, calculated on the hammer price (auction) or final selling price (dealer). This is negotiable, especially for high-value items. Typical auction commissions might range from 10-25%. Don't be afraid to try and negotiate, especially if it's a significant piece.
- Reserve Price (Auctions): The confidential minimum hammer price you're willing to accept. If the bidding doesn't reach this, the work won't sell. Choose this wisely – too high and it won't sell, too low and you might regret it.
- Other Fees: Potential charges for insurance, photography, shipping to the saleroom, catalogue illustration, and sometimes restoration if needed. Clarify these upfront so there are no surprises.
- Marketing & Sale Plan: How and where the work will be promoted (catalogue, online, viewing). Make sure you're happy with their plan.
- Payment Terms: When you'll receive payment after a successful sale (usually 30-45 days after the buyer pays). It's not instant cash!
- Unsold Lots: What happens if the work doesn't sell (e.g., return shipping costs, potential "buy-in" fees at auction). Understand the consequences if it doesn't meet the reserve price.
- Logistics: Arranging transport of the artwork to the auction house or dealer. They can often help with this.
- The Sale: The auction takes place, or the dealer works to find a buyer. You wait, perhaps nervously!
- Post-Sale: If sold, the house/dealer collects payment from the buyer, deducts their commission and fees (and pays any applicable ARR), and sends you the net proceeds. If unsold at auction, you'll need to arrange its return or discuss other options (like re-offering it later or trying a private sale). This is where managing expectations about the timeline and final price is crucial – sales aren't always guaranteed or quick.
Selling requires just as much diligence as buying. Choose your consignment partner wisely based on their expertise, reach, and terms.
Conclusion
The secondary art market offers exciting opportunities to acquire incredible artworks with rich histories. It's a place where you can connect with the past, find sought-after pieces, and maybe even, as I've sometimes found tracing the journey of a piece, feel a connection to previous owners across time. My own timeline as an artist feels like a journey, and seeing how art moves through the world, changing hands and contexts, is a reflection of that larger journey. However, it operates differently from the primary market and carries unique risks. Success requires thorough research, careful due diligence (especially regarding authenticity, provenance, condition, and title), a clear understanding of costs (especially the buyer's premium and potential ARR at auction), and a measure of patience. It's not always easy, and you might encounter a few bumps along the way, but by approaching it thoughtfully and informed, you can confidently navigate the world of art auctions and resale. And who knows, you might just find a piece that speaks to you in a way you never expected.
Frequently Asked Questions (FAQ)
Q1: What's the difference between the hammer price and the total price I pay at auction? A: The hammer price is the winning bid amount. The total price you pay includes the hammer price PLUS the buyer's premium (a significant percentage fee), plus any applicable taxes (like VAT or sales tax), potentially the Artist's Resale Right (ARR) if applicable, and shipping and insurance costs. Always factor all these in.
Q2: How do I verify an artwork's provenance? A: Look for a documented chain of ownership linking the work back to the artist. This can include gallery labels, auction records, previous bills of sale, inclusion in publications or exhibition catalogues, and letters or statements from the artist, the artist's estate/foundation, or recognized experts. Reputable sellers should provide available provenance details. Be wary of significant unexplained gaps in the history.
Q3: Is art bought at auction always a good investment? A: No, not necessarily. While some artworks appreciate significantly, many do not. The art market can be volatile, and factors like artist reputation, condition, provenance, current trends, and market segment heavily influence value. Buying art primarily for love is usually advised over purely speculative investment. See Art as an Investment.
Q4: What is a catalogue raisonné? A: It is a comprehensive, annotated, and published compilation of all known works by an artist, typically researched by a leading scholar or the artist's estate/foundation. Inclusion in a reputable catalogue raisonné is a strong indicator of authenticity.
Q5: Can I negotiate the price at an art auction? A: No. Auctions are based on competitive bidding. The price is determined by the highest bid accepted by the auctioneer (the hammer price), plus the buyer's premium and other fees. The only potential point of negotiation is before the auction, when a seller negotiates the reserve price and seller's commission with the auction house. Negotiation on the purchase price itself typically happens when buying from dealers or galleries on the secondary market, not at auction.
Q6: How does buying from a secondary market dealer differ from a primary market gallery? A: A primary market gallery sells new work directly from the artist they represent (like the contemporary prints you might find here). A secondary market dealer sells works they have acquired from previous owners (collectors, estates, auctions). The artist usually doesn't benefit financially from a secondary market sale (except potentially through ARR). Pricing may be more flexible with a dealer, transactions are private, and dealers often offer deep expertise in specific historical periods or markets, whereas a primary gallery connects you to the artist's current practice.